The Pigeon update UK – Google December 2014
The new updated search algorithm completely redefined Google’s local search patterns.
2015 is the year of building your brand and reputation online.
Onsite content and offsite data link profiles are still going to play a part but the intelligent search bots are now crawling the web for local directory websites like Yelp, Yell and Thompson Local to devise a solid base of reviews for local businesses.
Yelp is bigger is the US then the UK but don’t underestimate the power of this directory on our little island. Google also added a yelp section on analytics the first directory we have seen on there.