Live chat facility on your site?
What is live chat?
Live chat is a feature on your website that allows you to engage with your customer on a real-time basis, answering questions/queries potential clients may have prior to them leaving your website. This reduces the chances of you losing a client and improves your sites bounce rate.
The origins of online chat
The first form of online chat was produced in 1973 however it was the dawn of the tech era in the mid noughties that saw the rise of the online chat facility and it was not long before multinational businesses cottoned onto the concept and adopted it within their own site structure as a means to communicate in real-time with their customers.
Why online chat?
Why not? Online chat is an untapped resource that your competitors are already using and benefitting from.
44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a Web site can offer.”
The wait times for an adviser within an online chat facility are far shorter than that of a call centre and without the hassle of having to dial an 0800 number or the expense of an 0845. Put simply if you have a staff member who answers the phone they can just as easily type a message.
Features of online chat
· Alerted when a user enters your website
· Track the movement of the user on your site
· Form statistics based on purchasing trends
· Identify weak areas of your site through page exit information
· Prevent customers from leaving your website without contacting you or making a purchase
· Improve brand approachability by communicating with new clients on a real-time basis.
How can BAM Web-solutions help?
To start with we practice what we preach, we use a live chat facility for the bamwebsolutions.co.uk site and find that customers we engage with on live chat are 84% more likely to make a purchase against those we don’t. We have also produced the facility for a number of our clients…
A catering firm we work closely with wanted a method of reducing their bounce rate and improve their click to enquiry ratio. We built a live chat facility as part of a bespoke website solution and they could not be happier. The facility allows them to deal with special requests and particular dietary requirements in real time and prevents them losing potential clients who had unanswered questions.
Live chat is an easy to use cost effective method for you to communicate with existing clients and assist the acquisition of new ones.
STAND OUT LOCAL SEARCH IN 2015
Here’s our top 5 recommendations for standing out against your local competitors in Google and Bing search results in 2015. Although the higher you rank the more clicks you receive is a fact, here’s a little help to make the most out of your Google and Bing listings all of which also help with your rankings.
Building credibility in your SERP is not easy you only have a few sentences to capture your potential customer and entice them to make that first click on to your website.
1.Build credibility and standout with 5 star reviews!
If your listings show that customers trust your business you are more likely to convert and build website traffic! It’s great getting a testimonial from a client. Ask them leave reviews your Google and Bing local results.
You need a 5 review minimum to start showing the stars in the results on Google. BE AWARE that Google does see if these are credible so don’t go writing your own! get your clients to do it!
Google and Bing also pick reviews from credible local business directories so make sure your reviews are also featured on directories that feature in the search results for your target keywords. Here’s a few good UK directories for citations and reviews.
• YELP (this is going to hold massive value in 2015)
• Thompson Local
Google show these on your My Business Page: More reviews: yell.com yelp.com
2. Mobile Friendly Website in Search
Also shown in the featured image (highlighted in red) Google is now showing mobile friendly websites in search results. Having a mobile friendly and a responsive website will give you the opportunity to standout against your competition that does not have a mobile friendly website design.
3. Be Local to Attract Local Potential Customers.
If you are a local business ensure that you use your Town, City or County in your title tag and meta description, people are more attracted to localised results when looking for a local business.
4. Including a local number in SERP.
Having a local number showing within the search results also allows your business to gain the upper hand on your competition if you want to get found locally by local customers.
5. Take over the results page.
Make sure all your main pages are shown in Google having all your pages displayed make you standout and allows your potential client to navigate directly through to the right page on your website.
The Pigeon update UK – Google December 2014
The new updated search algorithm completely redefined Google’s local search patterns.
2015 is the year of building your brand and reputation online.
Onsite content and offsite data link profiles are still going to play a part but the intelligent search bots are now crawling the web for local directory websites like Yelp, Yell and Thompson Local to devise a solid base of reviews for local businesses.
Yelp is bigger is the US then the UK but don’t underestimate the power of this directory on our little island. Google also added a yelp section on analytics the first directory we have seen on there.